Their five core beliefs behind the success of Ariat
They believe in innovation.
The company was founded on technology and engineering, so Ariat specifically had the goal to make the highest quality footwear and apparel riders will ever wear.
They believe in dedication.
We’re a community of riders, chiefly made up of people who have committed their lives to horses and living outdoors. We make products we’re proud to use.
They believe in balance.
We play as hard as we work. It just so happens for us though, playing includes riding and living outdoors.
They believe riders are athletes.
Beth Cross and Pam Parker founded Ariat in 1993, with the vision to bring performance technology
to riders who were dealing with inadequate equipment. They put their bodies to the test every day the
same way athletes do, and they need equipment that can keep up.
They believe in never settling.
Although, Ariat is America’s number one English and Western performance footwear brand, that was
never our goal. We always strive to redesign, re-imagine, and reshape the riding and working world, while
staying true to the traditions that keep us authentic.